Why is a taxonomy important? Our clients needed to know. They’d never worked on a web project before and didn’t understand why we couldn’t just add new top-level pages to their site whenever the need arose. We’d presented a ton of visuals but they couldn’t grasp how the taxonomy blended with UX and design to create their new site’s structure. Before the project started to unravel, we decided have an in-person meeting to show them why a taxonomy is important.
A taxonomy is the subtle, powerful organizing force behind every site. Like content audits, I love them. Creating a good taxonomy is like couture tailoring: if you take the time to do it well even the most complicated designs and interactions will seamlessly fall into place at launch. Your site will be forever fabulous, or at least manageable until the next redesign.