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Emily Roche
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A Dash of FunPaprika

The 1918 Spanish Flu Gets Its Due

April 5, 2020
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A Dash of Fun Paprika
The 1918 Spanish Flu is having a moment. People don’t usually talk about the Spanish Flu unless another pandemic rears its ugly head, as Covid-19 is now. Just this week the New York Times published two articles about how New York City and Philadelphia fared during the Spanish Flu. While both cities suffered greatly it [...] Read More

Lucha Libre Family Night in Guadalajara

February 2, 2020
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A Dash of Fun Paprika
Lucha Libre on Domingoes Familiares Good vs Evil. Feats of strength. Speedos. Smoke bombs mixing with blinky lights. Masked men flying through ropes. And oh yes, glitter. There’s nothing quite like seeing Lucha libre on Domingoes Familiares, or family wrestling night at Guadalajara’s Arena Coliseo.   Wrestling in Worcester and Guadalajara My brother and I [...] Read More

The Divine Lorraine Hotel At Last

April 30, 2019
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A Dash of Fun Paprika
My biggest and only regret from when I lived in Philly? That’s easy. It was not breaking into the Divine Lorraine Hotel to check out the shabby beauty hiding behind those grimy, graffiti covered walls. The Divine Lorraine Hotel: Love at First Sight I fell in love with the Divine Lorraine Hotel the first time [...] Read More

Taking the LIRR to Long Beach on the Cheap

July 23, 2018
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A Dash of Fun Paprika
One Friday night before a gorgeous weekend, my friend’s voice drifted into my head. “Take the LIRR to Long Beach,” it said. “It’s not far from the City and when you get off the train the boardwalk’s right there.” Going to the beach by public transit is surely one of New York City’s summertime joys, [...] Read More

My Free Nap in New York City

May 10, 2018
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A Dash of Fun Paprika
How much would you pay to take a power nap in the middle of New York City? Finding a few minutes of peace to recharge and plow through the rest of my day is something I’d pay for, but only if the price is right. Of course there are apps that grant access to hotel [...] Read More

My Fabulous, Durable Travel Gear

January 1, 2018
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A Dash of Fun Paprika
Once upon a time I traveled for work as a content consultant. I took a trip about every three weeks and visited different cities in the US and abroad. The points I racked up during my road warrior days are long gone but my fabulous, durable travel gear remains. I’ve road-tested my gear on countless [...] Read More

The Retirement Life in Ajijic, Mexico

October 27, 2016
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A Dash of Fun Paprika
After bonding with my parents over an episode of “My 600 Pound Life,” I changed the channel to watch the Cubs and Dodgers battle it out in Game Five of the National League playoffs. During a commercial break I got an update on the Curling World Championships, and was reminded the National Hockey League season [...] Read More

Stockholm Shopping at the Scene of the Crime

October 13, 2016
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A Dash of Fun Paprika
– For Patty Hearst It was September and lovely, the windows still open in the café where I shook off my jetlag over lunch. As I paid $18 for a simple ham sandwich and small bottle of water, a woman’s cell phone rang out in ABBA (Take a Chance on Me). Beautifully understated, incredibly expensive, [...] Read More

The Coney Island Mermaid Parade

June 29, 2016
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A Dash of Fun Paprika
Grab your pasties, slap on some glitter, and don’t worry if your bathing suit and skirt don’t match or fit. You know what? It’s better if they don’t. Your only requirement at the Coney Island Mermaid parade is to have some fun and let it all hang out. I love parades, especially ones with character. [...] Read More

Night of a Thousand Stevies

May 26, 2016
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A Dash of Fun Paprika
My friend and I have been talking about going for years. But like a lot of things, we kept putting it off. She got married and had kids, I moved and stayed restless, other stuff happened. Time flew. Now her kids are finally older, and I’m more or less settled. At her birthday party last [...] Read More

Hotel Hostage: Far-out Art in Montgomery, Alabama

April 1, 2016
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A Dash of Fun Paprika
It is rude to stare. I know this, but I couldn’t help it. The three of them were like nothing I had ever seen. Where were they from, and who made their clothes? How long had they been hanging around? Did they even like each other? I’ll never know, but I do know they’d been [...] Read More

Bumming Around Guadalajara

March 3, 2016
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A Dash of Fun Paprika
A bus ride to the big city so we could hit the used English bookstore. This was the extent of the itinerary my Dad put together for our day trip to Guadalajara, Mexico. I’m not sure I’d visit Mexico if my parents hadn’t retired to Lake Chapala, a retirement community about 45 minutes from Guadalajara. [...] Read More
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Emily is an amazing analytical human who can turn verbal diarrhea into pithy copy that cuts through the noise and makes an impact.

Calum Kilgour   |   Slingshot Edge

I’ve had the pleasure of working with Emily in several message development workshops. The workshops are intense and a lot of work, but made fun and exciting by Emily and her team. They are masters of pulling out the significant details and helping craft a message that communicates the true value of your products and services. Emily in particular is very astute in assigning value to ideas making it possible for the true message to rise to the top.

Michael Rocco   |   Power School

Emily is among the best writers I had the privilege of working with, during my nearly-20 years in marketing. Not only is Emily a great pro and a wonderful writer, who knows how to capture the essence of a story and pass it to the reader in a clear and precise way, but she is also a fun person to work with.

Ilan Vagenshtein   |   Marketing, Sales Enablement & Business Development

Emily worked with my team at iCrossing as a freelance Content Strategist for about 7 months and became an invaluable member of our team. Once she’s immersed herself into a project she becomes a go-to resource, retaining even the most minute details. I felt extremely comfortable when Emily took responsibility for a piece of the project because I knew it would be done well, on time, and she would be able to speak to any questions that our clients may have had.

Charlie Chapin   |   Associate Director of Operations, Essence

Emily is one of the most astute, analytical, and strategic forward-thinking executives I have worked with in a marketing capacity — all helped with a keen creative mind and an exceptional sense of humor. Her ability to synthesize complex business needs and devise a creative win-win solution for her clients truly sets her apart from her competitors. I would not hesitate to use her services when the need arises.

Jeffrey Hirschberg   |   Writer-Director/Film Professor

Get in Touch

emily@emilyroche.com
(617) 697-4392
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A Dash of   Business Paprika

  • Content Strategy at the MTA
  • I Hate FAQs
  • The Chairman Mao Watch, My All-Time Favorite SWAG
  • Why is a Taxonomy Important?
  • My 2018 Vision Board

A Dash of   Fun Paprika

  • The 1918 Spanish Flu Gets Its Due
  • Lucha Libre Family Night in Guadalajara
  • The Divine Lorraine Hotel At Last
  • Taking the LIRR to Long Beach on the Cheap
  • My Free Nap in New York City
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