Skip to main content
Emily Roche
  • About
  • Services
  • A Dash of Paprika
  • Work
  • Contact
  • About
  • Services
  • A Dash of Paprika
  • Work
  • Contact

For Lady

June 9, 2014 | A Dash of Fun Paprika

Come on in!

Come on in!

One of my favorite things about travel is seeing how other cultures try on random English words to use them to their advantage. My favorite? Lady.

Growing up I remember my mom telling me, her tomboy little girl, to “Act like a lady” on more than one occasion, and I’m glad she did. The true meaning behind that sentence was, “You better behave, or I am going to kill you when we get home,” so adopting ladylike behavior when needed was a good life skill to pick up. (A side note, she also told my brother to act like a gentleman—all was fair in the Roche household.)

But I think somewhere along the feminist line, Lady got a bad rap. As feminism progressed we had to all be Women, and Lady took on a lesser status. That’s too bad, because Lady is a great word. For me it telegraphs femininity and empowerment with a dash of savior faire sprinkled on top. Who doesn’t want to be a Lady, at least for a day?

When you travel, to Italy, you can.

Lady Food Bar: Who wouldn't want all this?

Lady Food Bar: Who wouldn’t want all this?

Lady is a big hit in Italia. Truth be told I had forgotten about Lady until I started to see it proudly, politely placed in all kinds of random, unexpected places. Look at that sign! It’s fabulous. Who, man or woman, wouldn’t want to go in that bar and start ordering everything they have to offer inside? You hear it a lot in restaurants (“What would you like to eat, Lady?”), but Lady is most fun when shopping. You’re a tourist. You want to buy, they want to sell, and they want you to buy from them. How do they get you in the door? The smart ones make it fun. Enter Lady.

Some stores have Lady in their sign, but not always. If you’re out shopping, you usually hear Lady from a salesperson who’s English is thrice removed, say, a non-Italian who has found themselves working in Italy, selling whatever their job requires to English speaking tourists. Hearing any of these innocent, enticing statements is bound to make your international shopping trip just a little bit sweeter:

Shopping Lady

Shopping Lady

“What are you looking for, Lady?”

 “Hello Lady, what would you like to see?”

 “Today is special for Lady.”

 It’s about goddamn time, because Lady still only make 79 cents for every dollar man make. Lady want killer fashions at fair, discount, or mega-sale price. Do you have?

 

La Dolce Vita Lady

La Dolce Vita Lady

Lady even made it on the placemat of the not-so-bad, bad pizza joint where I made a desperation tourist stop for a couple of slices that would tide me over until dinner. This time, Lady was paired with Diva (unfortunately not pictured, though it was under my tray) and was peppered with some remnants of a 50’s fashion magazine spread, which instantly classed up the place while giving it a shot of glam. Looking down at all that Lady-inspiration as I stuffed my face with carbs made me wonder if I could get away with doing my Anita Ekberg impersonation at La Fontana Trevi on my last night in Rome.

Hi! I’m Emily, and welcome to A Dash of Paprika. It’s where you’ll find my freewheeling take on the business world and read about my adventures in New York City and beyond. No matter which path you take, the posts will bring a little zip into your day. Andiamo, ragazzi!

Get Started

Emily is an amazing analytical human who can turn verbal diarrhea into pithy copy that cuts through the noise and makes an impact.

Calum Kilgour   |   Slingshot Edge

I’ve had the pleasure of working with Emily in several message development workshops. The workshops are intense and a lot of work, but made fun and exciting by Emily and her team. They are masters of pulling out the significant details and helping craft a message that communicates the true value of your products and services. Emily in particular is very astute in assigning value to ideas making it possible for the true message to rise to the top.

Michael Rocco   |   Power School

Emily is among the best writers I had the privilege of working with, during my nearly-20 years in marketing. Not only is Emily a great pro and a wonderful writer, who knows how to capture the essence of a story and pass it to the reader in a clear and precise way, but she is also a fun person to work with.

Ilan Vagenshtein   |   Marketing, Sales Enablement & Business Development

Emily worked with my team at iCrossing as a freelance Content Strategist for about 7 months and became an invaluable member of our team. Once she’s immersed herself into a project she becomes a go-to resource, retaining even the most minute details. I felt extremely comfortable when Emily took responsibility for a piece of the project because I knew it would be done well, on time, and she would be able to speak to any questions that our clients may have had.

Charlie Chapin   |   Associate Director of Operations, Essence

Emily is one of the most astute, analytical, and strategic forward-thinking executives I have worked with in a marketing capacity — all helped with a keen creative mind and an exceptional sense of humor. Her ability to synthesize complex business needs and devise a creative win-win solution for her clients truly sets her apart from her competitors. I would not hesitate to use her services when the need arises.

Jeffrey Hirschberg   |   Writer-Director/Film Professor

Get in Touch

[email protected]
(617) 697-4392
contact
book a consultation

A Dash of   Business Paprika

  • Content Strategy at the MTA
  • I Hate FAQs
  • The Chairman Mao Watch, My All-Time Favorite SWAG
  • Why is a Taxonomy Important?
  • My 2018 Vision Board

A Dash of   Fun Paprika

  • The 1918 Spanish Flu Gets Its Due
  • Lucha Libre Family Night in Guadalajara
  • The Divine Lorraine Hotel At Last
  • Taking the LIRR to Long Beach on the Cheap
  • My Free Nap in New York City
Copyright Staunch Lady Content LLC 2025 | Website by Loki Loki