Growing up I remember my mom telling me, her tomboy little girl, to “Act like a lady” on more than one occasion, and I’m glad she did. The true meaning behind that sentence was, “You better behave, or I am going to kill you when we get home,” so adopting ladylike behavior when needed was a good life skill to pick up. (A side note, she also told my brother to act like a gentleman—all was fair in the Roche household.)
But I think somewhere along the feminist line, Lady got a bad rap. As feminism progressed we had to all be Women, and Lady took on a lesser status. That’s too bad, because Lady is a great word. For me it telegraphs femininity and empowerment with a dash of savior faire sprinkled on top. Who doesn’t want to be a Lady, at least for a day?
When you travel, to Italy, you can.
Lady is a big hit in Italia. Truth be told I had forgotten about Lady until I started to see it proudly, politely placed in all kinds of random, unexpected places. Look at that sign! It’s fabulous. Who, man or woman, wouldn’t want to go in that bar and start ordering everything they have to offer inside? You hear it a lot in restaurants (“What would you like to eat, Lady?”), but Lady is most fun when shopping. You’re a tourist. You want to buy, they want to sell, and they want you to buy from them. How do they get you in the door? The smart ones make it fun. Enter Lady.Some stores have Lady in their sign, but not always. If you’re out shopping, you usually hear Lady from a salesperson who’s English is thrice removed, say, a non-Italian who has found themselves working in Italy, selling whatever their job requires to English speaking tourists. Hearing any of these innocent, enticing statements is bound to make your international shopping trip just a little bit sweeter:
“What are you looking for, Lady?”
“Hello Lady, what would you like to see?”
“Today is special for Lady.”
It’s about goddamn time, because Lady still only make 79 cents for every dollar man make. Lady want killer fashions at fair, discount, or mega-sale price. Do you have?
Lady even made it on the placemat of the not-so-bad, bad pizza joint where I made a desperation tourist stop for a couple of slices that would tide me over until dinner. This time, Lady was paired with Diva (unfortunately not pictured, though it was under my tray) and was peppered with some remnants of a 50’s fashion magazine spread, which instantly classed up the place while giving it a shot of glam. Looking down at all that Lady-inspiration as I stuffed my face with carbs made me wonder if I could get away with doing my Anita Ekberg impersonation at La Fontana Trevi on my last night in Rome.