Skip to main content
Emily Roche
  • About
  • Services
  • A Dash of Paprika
  • Work
  • Contact
  • About
  • Services
  • A Dash of Paprika
  • Work
  • Contact

Home These Days in Worcester, MA

December 17, 2015 | A Dash of Fun Paprika

Everyone’s got a hometown, and mine is Worcester, MA.

Sad to see Tweeds is gone.

Sad to see Tweeds is gone.

These days I love it, especially since I don’t live there anymore and come back to visit. I just got back from one of those visits, and this trip, like the others, had a theme.

I gotta see what’s closed.

This time, the big shock was Tweed’s on Grove Street. Tweed’s was a steady-Eddie pub place, and I was sad to see it gone. I shouldn’t have been surprised since earlier this I was shocked to the bone to see that its neighbor, Gervais Car Wash, was no more.

I will always miss Gervais.

I will always miss Gervais.

Across the street from a cemetery, Gervais always looked closed even when it was open. It had a gritty exterior that would have been a perfect location shot for Serpico, Dog Day Afternoon, or any Scorsese movie. Gervais is one of my childhood landmarks—my Dad used to take my brother and me there on Saturdays to gussy up his white Buick (the one with no floorboards in the back that he covered with plywood). To make the experience a little less terrifying, Dad gave each segment of the car wash a name, and in no time my brother and I would ask when we’d go see the Whipper Snapper guys suds up the car to get it nice and clean.

Gervais, cash only, forever throwing shade in the sun.

Gervais: Cash only, forever throwing shade in the sun.

The biggest shock about Gervais? My Mom loved it, too. I think that was because it was cheap, efficient and cash only until the end: at its priciest a basic wash was $8—we were convinced it was a mafia front. In the ‘90s Ernie’s, a fancier, cleaner-looking car wash opened right across the street, and everyone predicted Gervais’ doom. My mom went through an Ernie’s phase, but switched back since Gervais was always cheaper, and got your car just as clean. I guess Ernie’s finally won out, but the city’s a little shabbier for it.

Goodnight, sweet Widoff's.

Goodnight, sweet Widoff’s.

At the end of November I learned from my cousin that Widoff’s, the Water Street institution that was one of my uncle’s all-time favorite bakeries, was also closed. My uncle took my brother there to get hot bulkie rolls every Saturday night after they finished working the night basketball league at the downtown Y. Since it had been there forever I had to see it with my own eyes to believe it, and although the neon “open” sign was still burning when I got there, the handwritten sign proved it was gone. I snapped a picture as proof, and saw a few guys removing some shelving as I left. Goodnight, sweet Widoff’s. I always thought the cookies were a little dry and sawdusty, but the bulkie rolls were divine.

The fabulous Ho Toy.

The fabulous Ho Toy.

“You know how I know I’m in Worcester?” my brother said to me on a recent trip home. “When I see the Ho Toy. That place will never die.”

As far as I can tell the Ho Toy has been rooted on Park Avenue since who knows when. My parents said they’d had lunch there when they dated, so it’s been there since at least the sixties. And it looks it. I bet there are hundreds of bars in Brooklyn that have spent millions trying to mimic the Ho Toy’s pink, Tiki-esque exterior. Like Gervais, the Ho Toy always looks closed, and you can never quite tell if its décor is cheery or dreary. I can’t remember if I’ve ever eaten there but if I did, I think it’s probably where my soy allergy started.

En route to my family’s Christmas Party, I drove down Park Ave and screamed. I saw a new Chinese restaurant on the corner of Park Ave and my heart sank. The Ho Toy was closed! As I drove to the next red light to turn around and double check, I was dreading the text I had to send to my brother: Should I wreck his Saturday, or let him have a fun weekend and drop the bomb on Monday?

Chinese and Polynesian food. Parking in the rear. Don't forget the cocktail lounge!

Chinese and Polynesian food. Parking in the rear. Don’t forget the cocktail lounge!

There would be no need: I had looked too soon. Relief coursed through my veins as I got to the next red light and saw the pink and green walls of the Ho Toy standing right across the street, where they’ve always been. As I took some do-it-now- before-it’s-too-late pictures I saw a guy standing outside, waiting for it to open. Right at noon, he heaved open the carved wooden door, and went in.

I’ll do the same on my next trip home.

Hi! I’m Emily, and welcome to A Dash of Paprika. It’s where you’ll find my freewheeling take on the business world and read about my adventures in New York City and beyond. No matter which path you take, the posts will bring a little zip into your day. Andiamo, ragazzi!

8 thoughts on “Home These Days in Worcester, MA”

  1. Mary Lou says:
    December 17, 2015 at 3:36 am

    Loved your article,Emily,as usual. I have learned a lot about Worcester and have come to be comfortable going there. The Roche’s have introduced me to many places there. I now have to check out the Ho Toy !
    Thanks again for your fun and interesting article.

    1. Emily says:
      December 17, 2015 at 3:49 am

      Thanks Mary Lou, I’m so glad you liked it! We need to try out the Wonderbar next time I’m back. Let me know how the Ho Toy goes – and if you know of a good place to get bulkie rolls let us all know!

  2. A.C. Frabetti says:
    December 18, 2015 at 3:41 pm

    Hi Emily, a symbolic post of closed doors and reveries about a happy past, culminating in the enduring presence of the toy store.

    1. Emily says:
      December 19, 2015 at 3:06 pm

      Thanks A.C., I’m glad you liked it!

  3. Gretchen says:
    December 18, 2015 at 9:08 pm

    I too think the Ho Toy is a landmark though I have never stepped foot in there. To me the most tragic closing, that I can’t hope enough will re-open, is the Caffe Dolce. The perfect Cafe Royale and Dolce delight in a great atmosphere.

    1. Emily says:
      December 19, 2015 at 3:07 pm

      Thanks Gretchen! I’m still too traumatized over Caffe Dolce’s surprise closing to write about it. I think Tweed’s had their own version of the Dolce’s Delight for a while, but that’s gone too, sniff sniff. Next time I’m up we’ll have to brave the Ho Toy – Moe sent me an email about it, was one of his old haunts.

  4. Richard Roche says:
    March 9, 2016 at 3:38 pm

    Great articles, especially remembering the old 72 Buick Skylark, floorboards and all.

    1. Emily says:
      March 11, 2016 at 4:20 am

      Aw thanks DoD – that Buick accounts for a good chunk of my childhood memories!

Comments are closed.

Get Started

Emily is an amazing analytical human who can turn verbal diarrhea into pithy copy that cuts through the noise and makes an impact.

Calum Kilgour   |   Slingshot Edge

I’ve had the pleasure of working with Emily in several message development workshops. The workshops are intense and a lot of work, but made fun and exciting by Emily and her team. They are masters of pulling out the significant details and helping craft a message that communicates the true value of your products and services. Emily in particular is very astute in assigning value to ideas making it possible for the true message to rise to the top.

Michael Rocco   |   Power School

Emily is among the best writers I had the privilege of working with, during my nearly-20 years in marketing. Not only is Emily a great pro and a wonderful writer, who knows how to capture the essence of a story and pass it to the reader in a clear and precise way, but she is also a fun person to work with.

Ilan Vagenshtein   |   Marketing, Sales Enablement & Business Development

Emily worked with my team at iCrossing as a freelance Content Strategist for about 7 months and became an invaluable member of our team. Once she’s immersed herself into a project she becomes a go-to resource, retaining even the most minute details. I felt extremely comfortable when Emily took responsibility for a piece of the project because I knew it would be done well, on time, and she would be able to speak to any questions that our clients may have had.

Charlie Chapin   |   Associate Director of Operations, Essence

Emily is one of the most astute, analytical, and strategic forward-thinking executives I have worked with in a marketing capacity — all helped with a keen creative mind and an exceptional sense of humor. Her ability to synthesize complex business needs and devise a creative win-win solution for her clients truly sets her apart from her competitors. I would not hesitate to use her services when the need arises.

Jeffrey Hirschberg   |   Writer-Director/Film Professor

Get in Touch

[email protected]
(617) 697-4392
contact
book a consultation

A Dash of   Business Paprika

  • Content Strategy at the MTA
  • I Hate FAQs
  • The Chairman Mao Watch, My All-Time Favorite SWAG
  • Why is a Taxonomy Important?
  • My 2018 Vision Board

A Dash of   Fun Paprika

  • The 1918 Spanish Flu Gets Its Due
  • Lucha Libre Family Night in Guadalajara
  • The Divine Lorraine Hotel At Last
  • Taking the LIRR to Long Beach on the Cheap
  • My Free Nap in New York City
Copyright Staunch Lady Content LLC 2025 | Website by Loki Loki