Skip to main content
Emily Roche
  • About
  • Services
  • A Dash of Paprika
  • Work
  • Contact
  • About
  • Services
  • A Dash of Paprika
  • Work
  • Contact

Stuck in the East Brunswick, NJ Hilton

January 12, 2015 | A Dash of Fun Paprika

The Hilton in East Brunswick in all its glory

The Hilton in East Brunswick in all its glory

I think I’ve driven past the Hilton Hotel on the New Jersey Turnpike near New Brunswick—you know, the one with the giant, glowing red “H” just off exit 9—at least a million times. It always emitted a roadside-misery vibe to me  every time I drove past it, so I had built up a pretty strong image of it in my head: ancient beds covered in paper thin, scratchy sheets and fire-retardant blankets, vending-machine-only food options, and general highway hotel bleakness inside.

So it was a special treat when I stayed there on a recent business trip for a client. I could finally see for myself what it was actually like inside. I could also skip the airport and take the train, and it was so close to the train station that there was no need for rental car. Which of course meant that I would be stuck.

Sometimes, it’s worth it to be stuck in the hotel. All your decisions are made for you: where you’re going to eat, the toiletries you’ll be using if you forgot your own, and which TV stations you can watch. It’s kind of freeing , being trapped. After a few weeks of non-stop travel, mountains of stress, and no vacation days in sight, I was really looking forward to two nights of nothingness near the end of 2014.

The fabulous rug all over the lobby

The fabulous rug all over the lobby

And the Hilton would be my spa.

It didn’t disappoint. Sure, the lobby must have been something to see back in the ‘80s, but it was really welcoming, and I relaxed the second I walked in the door. A vertical waterfall greeted me in the lobby, and since I was staying there right around the end-of-year holidays, the whole place smelled like a giant cinnamon Yankee Candle.

My room had a comfortable king-sized bed, cable TV with HBO (I got to watch “Olive Kittredge,” – rent it), and an assortment of tea thoughtfully spread out near the coffee machine. It also, much to my delight, had some roadside bleakness courtesy of a faded couch so worn in the only thing missing were cigarette burns in the checked yellow fabric. For two nights I immersed myself in these calming sights, sounds, and smells. Just like a spa, but on the cheap. I loved it.

Inside the room!

We all stayed in rooms like these

There really isn’t much to do nearby, which probably added to the relaxing atmosphere inside. But still, there were tons of other people around. From what I could gather it was booked solid with other business travelers like me, which didn’t surprise me, and two busloads of tourists from who knows where, which did – until I figured out they were probably brought there under the semi-accurate promise that they’d be staying “close to Manhattan.”

In any case, we were all making the most of our stay in East Brunswick, and for me it was a success.  I was relieved to see that I didn’t have to leave to eat, which meant no sitting in traffic or getting lost on the way out to find a restaurant. The breakfast buffet was really good, and I had two restaurants to choose from for dinner (classy joint, loud sports bar, I did both) – a nice surprise, and the only decision I really had to make. And yes, while the main thing to see are the access roads to the Turnpike, the classy restaurant features a really pretty view of the lakes and assorted woodsiness that abut what I believe is Rutgers’ campus.

Embrace this  Hilton if you need a break from the Turnpike as you ramble through New Jersey. The hotel staff is great, and if you do need to get out (the client I visited told me there are a ton of good Indian restaurants nearby), cabs are always available just outside the lobby for a change of local scenery.

Hi! I’m Emily, and welcome to A Dash of Paprika. It’s where you’ll find my freewheeling take on the business world and read about my adventures in New York City and beyond. No matter which path you take, the posts will bring a little zip into your day. Andiamo, ragazzi!

Get Started

Emily is an amazing analytical human who can turn verbal diarrhea into pithy copy that cuts through the noise and makes an impact.

Calum Kilgour   |   Slingshot Edge

I’ve had the pleasure of working with Emily in several message development workshops. The workshops are intense and a lot of work, but made fun and exciting by Emily and her team. They are masters of pulling out the significant details and helping craft a message that communicates the true value of your products and services. Emily in particular is very astute in assigning value to ideas making it possible for the true message to rise to the top.

Michael Rocco   |   Power School

Emily is among the best writers I had the privilege of working with, during my nearly-20 years in marketing. Not only is Emily a great pro and a wonderful writer, who knows how to capture the essence of a story and pass it to the reader in a clear and precise way, but she is also a fun person to work with.

Ilan Vagenshtein   |   Marketing, Sales Enablement & Business Development

Emily worked with my team at iCrossing as a freelance Content Strategist for about 7 months and became an invaluable member of our team. Once she’s immersed herself into a project she becomes a go-to resource, retaining even the most minute details. I felt extremely comfortable when Emily took responsibility for a piece of the project because I knew it would be done well, on time, and she would be able to speak to any questions that our clients may have had.

Charlie Chapin   |   Associate Director of Operations, Essence

Emily is one of the most astute, analytical, and strategic forward-thinking executives I have worked with in a marketing capacity — all helped with a keen creative mind and an exceptional sense of humor. Her ability to synthesize complex business needs and devise a creative win-win solution for her clients truly sets her apart from her competitors. I would not hesitate to use her services when the need arises.

Jeffrey Hirschberg   |   Writer-Director/Film Professor

Get in Touch

[email protected]
(617) 697-4392
contact
book a consultation

A Dash of   Business Paprika

  • Content Strategy at the MTA
  • I Hate FAQs
  • The Chairman Mao Watch, My All-Time Favorite SWAG
  • Why is a Taxonomy Important?
  • My 2018 Vision Board

A Dash of   Fun Paprika

  • The 1918 Spanish Flu Gets Its Due
  • Lucha Libre Family Night in Guadalajara
  • The Divine Lorraine Hotel At Last
  • Taking the LIRR to Long Beach on the Cheap
  • My Free Nap in New York City
Copyright Staunch Lady Content LLC 2025 | Website by Loki Loki